Customer Experience Management
Network construction is shifting from being investment-driven to value-driven. Operators are concerned with improving the efficiency of network construction and O&M to create a differentiated user experience. They must improve the efficiency of their marketing, channel operations, and customer services, and optimize ICT operations and infrastructure. Operators are also considering the challenge of managing end-user experience to boost growth after becoming more customer-centric. Based on extensive network management experience, Huawei provides a complete suite of solutions to help telcos tackle these challenges.
Business Value
Investment Efficiency Improvement
Deep insight on value users and traffic, accurate network planning to improve network resources utilization rate and investment efficiency
Brand Value Improvement
Ensure and enhance customer experience, improve network benchmark ranking and NPS, reduce churn to strengthen brand image
Service Experience Monetization
Build differentiated service experience, promote user and service development to drive traffic monetization
Industry Perspective
Business-driven Network Metrics
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Huawei Customer Experience Consulting White Paper
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HUAWEI commissioned CEM research
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