Video is becoming a mainstream way for people to get and share information. Billions of people and tens of billions of devices will be connected by video in the future. In 2020, it is expected that 85% of the data traffic will come from video, video will become a basic service of telecom operators, creating market opportunities worth trillions of US dollars for the ICT industry.
The strategic window of video business opportunity is now open for telecom operators. Operators should make video as one of their key strategies, fully utilize pipe advantage, accelerate the development of convergent video, mobile video and industry video. Operators can achieve continuous success in video business by building up indurstry ecosystem, exploring innovative business models including broadband monetization,experience monetization and eco-system monetization.
Business Value
Ecosystem Monetization
Carriers open their video capabilities to users in other vertical markets and monetize these capabilities to generate revenue in different business scenario, such as advertising, smart city, safe city, remote healthcare.
Broadband Monetization
By binding content with broadband networks, carriers can monetize and even increase the value of their network infrastructure. Increase ARPU, broadband revenue and market share, and reduce user churn.By binding content with broadband networks, carriers can monetize and even increase the value of their network infrastructure. Increase ARPU, broadband revenue and market share, and reduce user churn.
Experience Monetization
Aggregate high-quality video service experience to attract subscribers to pay for the experience, such as multi-screen, video call and 4K TV in bars.
